In the automotive industry, many carmakers know it’s important to appeal to the Millennial generation for their sales. This includes Chevrolet, and it looks like this has been paying off. In a recent study from Autolist, it was revealed that Millennials prefer Chevrolet over every other brand that sells cars in the U.S.
The Millennial generation encompasses those people born between 1981 and 1996, so between the ages of 23 and 38 today. The study Autolist completed looked at 1,750 new car shoppers who were under the age of 36, asking the question: which car brand speaks to your age group the most?
Chevrolet came out on top over every other brand. That included other American automakers and competitors from overseas. Along with Chevrolet being the most liked brand by Millennials, the Chevrolet Silverado was also named the most popular full-size pickup truck among this generation as well.
Millenials also named Chevrolet as the brand that they start their car search with, as well as the brand that man Millennials currently own. No matter what generation you’re a part of, contact us at Fullen Motor Company. There’s bound to be a Chevy vehicle that’s right for your driving needs, browse our inventory and see for yourself!